Consumer Behaviour Models Ppt Download Free

Consumer Markets and Consumer Buyer Behavior Chapter Five Consumer Markets and Consumer Buyer Behavior Copyright ©2014 by Pearson Education, Inc. All rights reserved Consumer Markets and Consumer Buyer Behavior Topic Outline Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products Copyright ©2014 by Pearson Education, Inc. All rights reserved Model of Consumer Behavior Consumer buyer behavior: the buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption Consumer market: all of the personal consumption of final consumers Copyright ©2014 by Pearson Education, Inc. All rights reserved Model of Consumer Behavior Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Factors Influencing Consumer Behavior Copyright ©2014 by Pearson Education, Inc.

All rights reserved Characteristics Affecting Consumer Behavior Culture is the learned values, perceptions, wants, and behavior from family and other important institutions and is the most basic cause of a person’s wants and behavior Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Subcultures are groups of people within a culture with shared value systems based on common life experiences and situations Hispanic American African American Asian American Cross-Cultural Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors Measured by a combination of occupation, income, education, wealth, and other variables Copyright ©2014 by Pearson Education, Inc. All rights reserved Major American Social Classes Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Groups and Social Networks Membership Groups Groups with direct influence and to which a person belongs Aspirational Groups Groups an individual wishes to belong to Reference Groups Groups that form a comparison or reference in forming attitudes or behavior Copyright ©2014 by Pearson Education, Inc.

Free windows 7 driver downloads. All rights reserved Characteristics Affecting Consumer Behavior Groups and Social Networks Word-of-mouth influence and buzz marketing Opinion leaders are people within a reference group who exert social influence on others Also called influentials or leading adopters Marketers identify them to use as brand ambassadors Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Groups and Social Networks Online Social Networks are online communities where people socialize or exchange information and opinions Include blogs, social networking sites (facebook), virtual worlds (second life) Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Social Factors Family is the most important consumer-buying organization in society Social roles and status are the groups, family, clubs, and organizations that a person belongs to that can define role and social status Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Personal Factors Age and life-cycle stage PersonicX life-stage segmentation system: --70 segments --21 life-stage groups Includes Taking Hold (young, energetic couples and families) and Transition Blues (blue-dollar, less educated mid-income) Copyright ©2014 by Pearson Education, Inc.

All rights reserved Characteristics Affecting Consumer Behavior Personal Factors Occupation affects the goods and services bought by consumers Economic situation includes trends in: Personal income Savings Interest rates Copyright ©2014 by Pearson Education, Inc. All rights reserved Characteristics Affecting Consumer Behavior Personal Factors Lifestyle is a person’s pattern of living as expressed in his or her psychographics Measures a consumer’s AIOs (activities, interests, opinions) to capture information about a person’s pattern of acting and interacting in the environment Copyright ©2014 by Pearson Education, Inc.